ANALYTICAL BASIS OF INDUSTRIAL PROGRAM
The author determines the necessity marketing research of goods line in market economy and modern society. The results of marketing research can be used for forming portfolio orders.
After examining the abovementioned questions the author has made conclusions about urgency of conducting the analysis of supply of goods, influencing the portfolio orders, the production volume and prime cost of goods in close connection with each other. All these ways make the activity of an enterprise effective and qualitative.