Comparative analysis of modern information systems for automation of management analytics of marketplaces

The article presents a study of key modern domestic information systems (MPStats, MarketGuru, Mayak, JVO and Sellmonitor), which enables accounting and automation of management analytics from marketplaces, which is especially relevant in the era of the digital economy and the development of e-commerce. The functions of software products were identified and analyzed, and their evaluation was performed using a multifactorial comparative model (6 evaluation blocks such as external and internal analytics, demand forecasting, training, recommendations, and effectiveness). The data sources were official system data, technical documentation and API descriptions, and other research and statistics. Comparative and content analysis methods were applied. Among the analyzed services, MPStats is the clear leader, but it has a limitation in the form of high cost for SMEs. The Mayak service is highlighted among the optimal products. The paper highlights the importance of tools for the comprehensive assessment of business analytics in the field of ecommerce. The article also defines the directions of further development of BI solutions such as strengthening predictive analytics, combining internal and external analytics into a single intelligent platform, etc. The results obtained have practical value for managers and analysts working in marketplaces.

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