Analysis of methods for competitiveness assessment of engineering companies

Currently, the global economy is developing in a turbulent environment, affected by factors that were only considered in theory in the previous decade, such as epidemics, sanctions, political pressure, and wars. The established supply chains for raw materials, goods, and financial flows have been disrupted, not only due to economic reasons, but also due to political factors. Businesses are forced to adapt quickly to new suppliers and customers, and explore alternative logistics routes. With the departure of some foreign companies and the arrival of others, including new ones from new countries, local enterprises find themselves in a changed competitive environment in the domestic market, and the question of their future activities arises. This necessitates the assessment of company competitiveness in order to develop competitive strategies. Mechanical engineering has become one of the branches of Russian industry that has the strongest impact of sanctions. The manufacturers of machine-building products that previously used Western components, equipment and technologies, have faced the inability to continue producing goods and their displacement from the market by Chinese competitors. There are various methods for assessing the competitiveness of companies, developed without taking into account the specifics of individual industries. The article classifies the main ones, identifies 4 groups of methods – matrix, graphical, evaluation and operational. The advantages and disadvantages of each group of methods and each individual method in general and for the engineering industry in particular are revealed. The need for further development of methods for assessing the competitiveness of engineering companies in modern market conditions, taking into account the specifics of the industry, has been identified.

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