Strategic guidelines for the entry of a Russian plant growing enterprise into international markets (the case study of Tverskoye Limited Liability Company)

The article examines current trends and prospects for the development of the crop production industry in the Russian Federation as a basis for the international expansion of regional agricultural enterprises. Based on the analysis of official statistics and data from international organizations, the key competitive advantages of Russia in the global agri-food market are identified, in particular, the leading positions in wheat exports, which reached a record share of 24,8% in the 2023–2024 season. Within the framework of a comprehensive approach combining macro-, mesoand micro-level analysis, the industry context and the potential of a particular enterprise are assessed. For Tverskoye LLC, the SWOT-analysis method systematized internal and external factors affecting its potential to enter the international arena. Based on the diagnostics, practical recommendations and a phased strategy have been developed, including a focus on wheat exports as a "locomotive", diversification through promising niche crops (rapeseed, flax) and the establishment of partnerships with international traders to minimize risks. Special attention is paid to overcoming typical barriers for regional producers: logistical constraints, lack of experience in foreign trade operations and dependence on changing state agricultural and foreign economic policy. The findings of the study, presented in the form of a strategic model and a roadmap, can be applied to the formation of an internationalization strategy for agricultural enterprises located in the Central Federal District and having a similar production profile. The practical significance of the work is confirmed by a ready-made algorithm of actions for the management of the company under study.

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