Digitalization as a key factor in increasing competitiveness of the regional automobile market

In today's dynamic global economy, the active and systematic implementation of breakthrough innovative technological solutions, inextricably linked to the widespread and integrated use of advanced digital tools, is becoming a key and indispensable factor in achieving, maintaining, and strengthening long-term competitiveness. For this particular reason large-scale digital transformation is naturally becoming a central strategic technological priority for sustainable economic development. This defining trend is particularly evident in highly competitive and technologically intensive industries such as the automotive industry, where the future success and survival of manufacturers directly and critically depend on the speed, depth, and effectiveness of implementing advanced manufacturing technologies. This specialized study provides a detailed, comprehensive analysis of the current level and dynamics of advanced manufacturing technologies extension in the Russian automotive industry. It examines and evaluates not only the immediate economic and operational impacts of their practical implementation, but also their uneven distribution across key technological types, as well as important regional production specifics, with a particular emphasis on studying a key technology: modern industrial robotics. A comprehensive analysis objectively confirmed the exceptionally high economic and production efficiency of the active use of advanced technologies in the automotive industry. Regarding the significant regional aspect, a clear and consistent relationship is observed: the intensity and scale of robotics directly and positively correlates with the share and importance of the automotive industry in the overall economic structure of a given region. The empirical results and conclusions obtained convincingly demonstrate that the systematic implementation of advanced manufacturing technologies serves as a crucial strategic factor in ensuring and enhancing competitiveness of the entire industry in the international market.

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