Trading service in the paradigm of utility and value theory
Abstract
The article examines theoretical, methodological and conceptual approaches to the categories of "benefit", "utility", and "value" in an evolutionary context. The characteristic features of the above definitions are considered from the positions of scientists in different fields of science, which allowed determining the characteristic features, types and modern interpretation of concepts in the context of a trading service. The main purpose of the research is to develop theoretical and methodological approaches to the diagnosis of the effectiveness of the trading service. Clarifying the concept of the value of benefit allowed determining the model of its formation and diagnosis, as well as the structure of the benefit represented in the trading business, taking into account competitive advantages of an enterprise in relation to real and potential buyers. The interrelation of consumer satisfaction with the layout of the trading service from the standpoint of utility and value with the areas of evaluation and criteria for effectiveness of a trading business is substantiated. The theoretical and methodological basis of the research consists of the conceptual foundations of economics, formed taking into account achievements of related areas of natural science (philosophy, sociology, axiology, etc.). The materials use methods of critical analysis of generally accepted theories and observations, comparison and interpretation of the results of observation, formulation of hypotheses and findings through formalization. The presented author's approaches and a model for diagnosing effectiveness of a trading service in the context of utility and value theories make it possible to expand the research in this area, taking into account the socio-market component and determine the directions of trading business development in conditions of non-price competition.
About the Author
O. N. Esina
Siberian Federal University
Россия
Россия
Olga N. Esina – Candidate of Economic Sciences, Associate Professor, Associate Professor of the Department of Trade and Marketing at the Institute of Trade and Services
Krasnoyarsk
References
1. Esina O.N. Conceptual foundations of trade service // Service in Russia and abroad. 2024. Vol. 18, No. 2 (111). Pp. 7–15.
2. Plotnikov V.I., Shokhin V.K., Bibikhin V.V. The benefit // Humanitarian portal: concepts : [website]. URL: https://gtmarket.ru/concepts/7358 (date of access: 27.05.2025).
3. Mumterberg H. Philosophie der Werte. Leipzig, 1921; Wissenschaft und Ethik. S-Petersburg, Geidelberg, 2005.
4. Dyatel E.P. The good in the system of basic moral, ethical and economic concepts // AlterEconomics. 2024. No. 2. URL: https://cyberleninka.ru/article/n/blago-v-sisteme-bazovyh-moralno-eticheskih-i-ekonomicheskih-ponyatiy-1 (date of access: 06.02.2025).
5. Rawls J. The theory of justice / scientific editorship by V.V. Tselishchev ; [translated by V.V. Tselishchev with the participation of V.N. Karpovich and A.A. Shevchenko]. Novosibirsk : Publishing House of Novosibirsk University, 1995. 534 p.
6. Nureyev R.M. Course of microeconomics : textbook. 3rd edition, revised and expanded. Moscow : Norma : INFRA-M, 2025. 624 p.
7. Fishburn P.S. Theory of utility for decision-making / transl. from English by V.N. Vorobyova and A.Ya. Kiruta ; ed. by N.N. Vorobyov. Moscow : Nauka, 1978. 352 p.
8. Michael R.T., Becker G.S. On the new theory of consumer behavior // Scandinavian Journal of Economics. 1973. No. 75 (4). Pp. 378–396. doi:10.2307/3439147/.
9. Burgess J.P. From preference to utility: a problem of descriptive set theory // Notre Dame. Journal of Formal Logic. 1985. No. 26 (2). Pp. 106–114. doi:10.1305/ndjfl/1093870819.
10. Boumans M. Measurement in economics // Handbook Philosophy of Science. Philosophy of Economics. 2012. No. 13. Pp. 395–423.
11. Kapteyn A. Utility and economics // De Economist. 1985. No. 133 (1). Pp. 1–20. doi:10.1007/BF01675959.
12. David J. The homo economicus conception of the individual: an ontological approach // Handbook of the Philosophy of Science. Philosophy of Economics. 2012. No. 13. Pp. 459–482.
13. Lancaster K.J. A new approach to consumer theory // Journal Political Economics. 1966. No. 74 (2). Pp. 132–157. doi:10.1086/259131.
14. Arun Gc Utility of Sacrifices: reorientation of the utility theory // Review of Business and Economics Studies. 2023. No. 2. URL: https://cyberleninka.ru/article/n/utility-of-sacrifices-reorientation-of-the-utility-theory (date of access: 20.02.2025).
15. Tanrikulu C. Theory of consumption values in consumer behaviour research: a review and future research agenda // International Journal of Consumer Studies. 2021. No. 45 (6). Pp. 1176–1197. doi:10.1111/ijcs.12687.
16. Kalberg S. Max Weber’s types of rationality: cornerstones for the analysis of rationalization processes in history // American Journal of Sociology. 1980. No. 85 (5). Pp. 1145–1179. doi:10.1086/227128.
17. Dittmer T. Diminishing marginal utility in economics textbooks // The Journal of Economic Education. 2005. No. 36 (4). Pp. 391–399.
18. Fedorov V.A., Blagova A.S. The evolution of the concept of "Value" // Bulletin of the RUDN University. Series: Philosophy. 2016. No. 1. URL: https://cyberleninka.ru/article/n/evolyutsiya-ponyatiya-tsennost (date of access: 25.02.2025).
19. Mikhail Lomonosov Foundation : official website. URL: http://www.lomonosov-fund.ru/enc/ru / (date of access: 07.02.2025).
20. Montaigne M.E. Experiments. Selected chapters / [introductory article by V.P. Yakovleva]. Rostov-on-Don : Phoenix, 1998. 540 p.
21. Descartes R. A discourse on a method to guide your mind correctly and find the truth in the sciences / translated into Russian by G.G. Slyusarev and A.P. Yushkevich // Descartes R. Essays : in 2 vols. Vol. 1. Moscow, 1989.
22. Rikkert G. Sciences of nature and sciences of culture : translation from the second [completely revised] of the German edition / ed. by S. Hessen. St. Petersburg : Education, 1911. 196 p.
23. Leibniz G.V. Essays : in 4 vols. Vol. I / ed. and comp., author. introduction, articles and notes by V.V. Sokolov ; translated by Ya.M. Borovsky [et al.]. Moscow : Thought, 1982. 636 p.
24. Kant I. Fundamentals of the metaphysics of morality / [transl. from German by B. Focht, N. Sokolov]. Moscow : AST, 2023. 384 p.
25. Dewey D. Psychology and pedagogy of thinking / translated by N.M. Nikolskaya. Moscow : Yurait, 2025. 166 p.
26. Scheler M. Selected works : [transl. from German] / [compiled by, scientific editorial board, preface by A.V. Denezhkin ; afterword by L.A. Chukhina]. Moscow : Gnosis, 1994. 413 p.
27. Esina O.N., Tereshchenko N.N. Financial aspects of evaluating the effectiveness of trading services // Financial management. 2023. No. 5-2. Pp. 160–169.
Review
For citations:
Esina O.N. Trading service in the paradigm of utility and value theory. Vestnik of Samara State University of Economics. 2025;(12):20-30. (In Russ.)
Views:
13
JATS XML
Email this article 