sseuВестник Самарского государственного экономического университетаVestnik of Samara State University of Economics1993-0453Самарский государственный экономический университет10.46554/1993-0453-2026-9-263-44-60sseu-605Research ArticleМИРОВАЯ ЭКОНОМИКАWORLD ECONOMYВлияние предпринимательских инноваций и творчества на эффективность малых и средних предприятий в НигерииImpact of entrepreneurial innovation and creativity on small and medium enterprises performance in Nigeriahttps://orcid.org/0009-0007-1159-2178ОневоТеофилус Тоби ЭшиоземогиеOnewoTheophilus Tobi Eshiozemoghie

Онево Теофилус Тоби Эшиоземогие – аспирант

Екатеринбург

Onewo Theophilus Tobi Eshiozemoghie – postgraduate student

Ekaterinburg

tonevo@urfu.mehttps://orcid.org/0009-0006-2828-5126ОпейемиСэмюэл ОнаолапоOpeyemiSamuel Onaolapo

Опейеми Сэмюэл Онаолапо – магистрант

Екатеринбург

Opeyemi Samuel Onaolapo – undergraduate student

Ekaterinburg

Opeyemionaolapo1789@gmail.comhttps://orcid.org/0009-0003-8472-7572AбигaйлОламидe ОнифадеAbigailOlamide Onifade

Aбигaйл Оламидe Онифаде – магистрант

Екатеринбург

Abigail Olamide Onifade – undergraduate student

Ekaterinburg

igbagboola19@gmail.comУральский федеральный университет имени первого Президента России Б.Н. ЕльцинаРоссияUral Federal University named after the first President of Russia B.N. YeltsinRussian Federation202615102026094460Copyright © Самарский государственный экономический университет, 20262026Самарский государственный экономический университетСамарский государственный экономический университетhttps://vestnik.sseu.ru/jour/about/submissions#copyrightNoticehttps://vestnik.sseu.ru/jour/article/view/605

В данном исследовании изучалась взаимосвязь между предпринимательскими инновациями и креативностью, с одной стороны, и показателями эффективности деятельности малых и средних предприятий (МСП) в Нигерии – с другой. В частности, целью исследования была оценка роли инновационного потенциала в обеспечении устойчивости бизнеса, а также влияния творческого мышления на процесс расширения деятельности МСП. В исследовании использовался описательный метод выборочного обследования. Генеральную совокупность составили малые и средние предприятия штата Лагос (Нигерия). С помощью метода целенаправленной случайной выборки и формулы расчета объема выборки Raosoft была сформирована выборка, включающая 372 респондента. Для сбора первичных данных использовались опросные анкеты, а для анализа полученных данных применялся регрессионный анализ. Результаты проверки первой гипотезы продемонстрировали, что инновационный потенциал оказывает существенное влияние на устойчивость бизнеса в секторе МСП. Коэффициент детерминации (R² = 0,275) показал, что 27,5% вариации показателя устойчивости бизнеса может быть объяснено влиянием инновационного потенциала. При этом стандартизированный коэффициент (Beta = 0,525) свидетельствует о наличии взаимосвязи от умеренной до сильной степени выраженности. Результаты проверки второй гипотезы указывают на то, что творческое мышление оказывает существенное влияние на процесс расширения деятельности МСП. Коэффициент детерминации (R² = 0,264) продемонстрировал, что 26,4% вариации показателя расширения МСП может быть объяснено влиянием творческого мышления. Стандартизированный коэффициент (Beta = 0,514) подтвердил наличие положительной взаимосвязи (от умеренной до сильной степени выраженности) между творческим мышлением и расширением деятельности МСП. Установлено, что инновации и креативность являются значимыми факторами, определяющими успех малых и средних предприятий в штате Лагос. По итогам работы предложены рекомендации по организации на постоянной основе обучающих тренингов и семинаров с целью развития инновационных и творческих навыков, необходимых для обеспечения устойчивого роста и развития бизнеса.

This study investigated the relationship between entrepreneurial innovation and creativity on the performance of Small and Medium Enterprises (SMEs) in Nigeria. Specifically, the study aimed to evaluate the innovative ability in business sustainability, the influence of creative thinking on business expansion in SMEs. Descriptive survey research design was used. The population comprised SMEs of Lagos State, Nigeria. Using purposive random sampling and the Raosoft Sample Size Formula, a sample size of 372 respondents was obtained. Questionnaires were used to gather primary data and regression analysis used for data analysis. The results from the first hypothesis showed that innovative ability had a significant effect on the sustainability of businesses among SMEs. The coefficient of determination (R² = 0.275) was found that 27.5% of the variation in business sustainability could be explained by innovative ability and a moderate-to-strong relationship was found from the standardized coefficient (Beta = 0.525). The results of the second hypothesis indicate that creative thinking has a significant effect on business expansion of SMEs. The coefficient of determination (R² = 0.264) showed that the variance of SME expansion could be explained by creative thinking by 26.4%. The standardized coefficient (Beta = 0.514) showed that there was a moderate-to-strong positive relationship between creative thinking and SME expansion. The study found that innovation and creativity are significant factors influencing success of the SMEs in Lagos State. It suggested ongoing trainings and workshops in order to enhance the innovative and creative skills for sustainable growth and development.

креативностьинновациипредпринимательствоустойчивостьпроизводительностьМСПкреативное мышлениеинновационные способностиcreativityinnovationentrepreneurshipsustainabilityperformanceSMEscreative thinkinginnovative abilityReferencesBandaranayake R.D., Fernando R. Small and medium industry in Sri Lanka. URL: https://www.researchgate.net/publication/280094206_Innovation_and_Creativity_of_Small_and_Medium_Scale_Enterprises_SMEs_in_Sri_Lanka_A_Review (date of access: 22.02.2026).Bandaranayake R.D., Fernando R. Small and medium industry in Sri Lanka. URL: https://www.researchgate.net/publication/280094206_Innovation_and_Creativity_of_Small_and_Medium_Scale_Enterprises_SMEs_in_Sri_Lanka_A_Review (date of access: 22.02.2026).OECD-Wirtschaftsausblick / OECD. Ausgabe 2019/1. Paris : OECD Publishing, 2019. doi:10.1787/43e485a3-de.OECD-Wirtschaftsausblick / OECD. Ausgabe 2019/1. Paris : OECD Publishing, 2019. doi:10.1787/43e485a3-de.Global Financial Development Report 2014: Financial Inclusion / World Bank Group. Washington, DC : World Bank Publications, 2014.Global Financial Development Report 2014: Financial Inclusion / World Bank Group. Washington, DC : World Bank Publications, 2014.Creativity, innovation, and sustainability: Insights of entrepreneurs in the handicrafts industry / D.M. Edralin, M.V.P. Tibon, P.E.T. Poblador, J.W. Yu // DLSU Business & Economics Review. 2019. Vol. 28. Pp. 64–79. doi:10.4018/jec.2008100101.Creativity, innovation, and sustainability: Insights of entrepreneurs in the handicrafts industry / D.M. Edralin, M.V.P. Tibon, P.E.T. Poblador, J.W. Yu // DLSU Business & Economics Review. 2019. Vol. 28. Pp. 64–79. doi:10.4018/jec.2008100101.The impact of creativity and innovation on entrepreneurship development: evidence from Nigeria / N.O. Juliana, H.J. Hui, M. Clement [et al.] // Open Journal of Business and Management. 2021. Vol. 9, No. 4. Pp. 1743–1770. doi:10.4236/ojbm.2021.94095.The impact of creativity and innovation on entrepreneurship development: evidence from Nigeria / N.O. Juliana, H.J. Hui, M. Clement [et al.] // Open Journal of Business and Management. 2021. Vol. 9, No. 4. Pp. 1743–1770. doi:10.4236/ojbm.2021.94095.Oke A., Munshi N., Walumbwa F. The influence of leadership on innovation processes and activities // Organizational Dynamics. 2019. Vol. 38. Pp. 64–72. doi:10.1016/j.orgdyn.2008.10.005.Oke A., Munshi N., Walumbwa F. The influence of leadership on innovation processes and activities // Organizational Dynamics. 2019. Vol. 38. Pp. 64–72. doi:10.1016/j.orgdyn.2008.10.005.Darmanto D. Innovation orientation and excellence compete as performance determinant components: antecedents orientation variable of entrepreneurship and learning // International Journal of Economics, Business and Accounting Research (IJEBAR). 2018. Vol. 2, No. 02. doi:10.29040/ijebar.v2i02.274.Darmanto D. Innovation orientation and excellence compete as performance determinant components: antecedents orientation variable of entrepreneurship and learning // International Journal of Economics, Business and Accounting Research (IJEBAR). 2018. Vol. 2, No. 02. doi:10.29040/ijebar.v2i02.274.Darmanto S., Yuliari G., Bukirom B. Implementation of social entrepreneurship in community learning center: case study in Semarang. 2021. URL: https://ssrn.com/abstract=3865911 (date of access: 22.02.2026).Darmanto S., Yuliari G., Bukirom B. Implementation of social entrepreneurship in community learning center: case study in Semarang. 2021. URL: https://ssrn.com/abstract=3865911 (date of access: 22.02.2026).Creativity, innovation, and sustainability: Insights of entrepreneurs in the handicrafts industry / D.M. Edralin, M.V.P. Tibon, P.E.T. Poblador, J.W. Yu // DLSU Business & Economics Review. 2019. Vol. 28. Pp. 64–79. doi:10.4018/jec.2008100101.Creativity, innovation, and sustainability: Insights of entrepreneurs in the handicrafts industry / D.M. Edralin, M.V.P. Tibon, P.E.T. Poblador, J.W. Yu // DLSU Business & Economics Review. 2019. Vol. 28. Pp. 64–79. doi:10.4018/jec.2008100101.Onuselogu A., Zita C.O. Creative innovations in tertiary institutions: a tool for sustainable development of Nigerian economy // COOU Journal of Educational Research. 2018. Vol. 4. URL: https://www.scirp.org/reference/referencespapers?referenceid=3030619 (date of access: 22.02.2026).Onuselogu A., Zita C.O. Creative innovations in tertiary institutions: a tool for sustainable development of Nigerian economy // COOU Journal of Educational Research. 2018. Vol. 4. URL: https://www.scirp.org/reference/referencespapers?referenceid=3030619 (date of access: 22.02.2026).Ratten V. Entrepreneurship: definitions, opportunities, challenges, and future directions // Global Business and Organizational Excellence. 2023. Vol. 42, No. 5. Pp. 79–90. doi:10.1002/joe.22217.Ratten V. Entrepreneurship: definitions, opportunities, challenges, and future directions // Global Business and Organizational Excellence. 2023. Vol. 42, No. 5. Pp. 79–90. doi:10.1002/joe.22217.Prince S., Chapman S., Cassey P. The definition of entrepreneurship: is it less complex than we think? // International Journal of Entrepreneurial Behavior & Research. 2021. Vol. 27, No. 9. Pp. 26–47. doi:10.1108/IJEBR-11-2019-0634.Prince S., Chapman S., Cassey P. The definition of entrepreneurship: is it less complex than we think? // International Journal of Entrepreneurial Behavior & Research. 2021. Vol. 27, No. 9. Pp. 26–47. doi:10.1108/IJEBR-11-2019-0634.Parida V., Patel P.C., Wincent J. Innovation as a capability: a dynamic capabilities perspective // Journal of Business Research. 2022. Vol. 139. Pp. 1–12. doi:10.1016/j.jbusres.2021.09.045.Parida V., Patel P.C., Wincent J. Innovation as a capability: a dynamic capabilities perspective // Journal of Business Research. 2022. Vol. 139. Pp. 1–12. doi:10.1016/j.jbusres.2021.09.045.Saunila M. Innovation capability in SMEs: a systematic review of the literature // Journal of Innovation & Knowledge. 2020. Vol. 5, No. 4. Pp. 260–274. doi:10.1016/j.jik.2019.11.002.Saunila M. Innovation capability in SMEs: a systematic review of the literature // Journal of Innovation & Knowledge. 2020. Vol. 5, No. 4. Pp. 260–274. doi:10.1016/j.jik.2019.11.002.Danhof C.H. Observation of entrepreneurship in agriculture // Change and the Entrepreneur: Postulates and Patterns for Entrepreneurial History. Cambridge, MA : Harvard University Press, 1949. Pp. 20–38.Danhof C.H. Observation of entrepreneurship in agriculture // Change and the Entrepreneur: Postulates and Patterns for Entrepreneurial History. Cambridge, MA : Harvard University Press, 1949. Pp. 20–38.Kounios J., Beeman M. The cognitive neuroscience of creative insight // Annual Review of Psychology. 2022. Vol. 73. Pp. 1–23.Kounios J., Beeman M. The cognitive neuroscience of creative insight // Annual Review of Psychology. 2022. Vol. 73. Pp. 1–23.PISA 2022 Creative Thinking Framework / OECD. Paris : OECD Publishing, 2022. doi:10.1787/8f2f0f7e-en.PISA 2022 Creative Thinking Framework / OECD. Paris : OECD Publishing, 2022. doi:10.1787/8f2f0f7e-en.Katz J.A., Green R.R. Entrepreneurial small business. 6th ed. New York : McGraw-Hill Education, 2021.Katz J.A., Green R.R. Entrepreneurial small business. 6th ed. New York : McGraw-Hill Education, 2021.Ratten V. Entrepreneurship and innovation in a dynamic world // International Journal of Entrepreneurial Behavior & Research. 2022. Vol. 28, No. 4. Pp. 789–805. doi:10.1108/IJEBR-05-2022-0452.Ratten V. Entrepreneurship and innovation in a dynamic world // International Journal of Entrepreneurial Behavior & Research. 2022. Vol. 28, No. 4. Pp. 789–805. doi:10.1108/IJEBR-05-2022-0452.Small and Medium Enterprises (SMEs) Finance / World Bank. Washington, DC : World Bank Group, 2024. URL: https://www.worldbank.org/en/topic/competitiveness/small-and-medium-enterprises-smes-finance (date of access: 23.02.2026).Small and Medium Enterprises (SMEs) Finance / World Bank. Washington, DC : World Bank Group, 2024. URL: https://www.worldbank.org/en/topic/competitiveness/small-and-medium-enterprises-smes-finance (date of access: 23.02.2026).Stubbs W., Farrelly M., Fabianke K. Sustainable business models in "lighthouse" small to medium enterprises // Journal of Management & Organization. 2023. No. 30 (3). Pp. 466–489. doi:10.1017/jmo.2023.53.Stubbs W., Farrelly M., Fabianke K. Sustainable business models in "lighthouse" small to medium enterprises // Journal of Management & Organization. 2023. No. 30 (3). Pp. 466–489. doi:10.1017/jmo.2023.53.Marczewska M., Kostrzewski M. Sustainable business models: a bibliometric performance analysis // Energies. 2020. No. 13 (22). doi:10.3390/en13226062.Marczewska M., Kostrzewski M. Sustainable business models: a bibliometric performance analysis // Energies. 2020. No. 13 (22). doi:10.3390/en13226062.De Oliveira U.R., Menezes R.P., Fernandes V.A. A systematic literature review on corporate sustainability: contributions, barriers, innovations and future possibilities // Environment, Development and Sustainability. 2023. No. 26 (1). Pp. 3045–3079. doi:10.1007/s10668-023-02933-7.De Oliveira U.R., Menezes R.P., Fernandes V.A. A systematic literature review on corporate sustainability: contributions, barriers, innovations and future possibilities // Environment, Development and Sustainability. 2023. No. 26 (1). Pp. 3045–3079. doi:10.1007/s10668-023-02933-7.Ordonez-Ponce E. Business contributions to the sustainable development goals through community sustainability partnerships // Sustainability Accounting, Management and Policy Journal. 2021. No. 12 (6). Pp. 1239–1263. doi:10.1108/SAMPJ-03-2020-0068.Ordonez-Ponce E. Business contributions to the sustainable development goals through community sustainability partnerships // Sustainability Accounting, Management and Policy Journal. 2021. No. 12 (6). Pp. 1239–1263. doi:10.1108/SAMPJ-03-2020-0068.SME and Entrepreneurship Outlook 2023 / OECD. Paris : OECD Publishing, 2023. doi:10.1787/34907e9c-en.SME and Entrepreneurship Outlook 2023 / OECD. Paris : OECD Publishing, 2023. doi:10.1787/34907e9c-en.Alharbi R.K., Zhang Y. Innovation orientation and organizational resilience among small and medium enterprises // Journal of Innovation and Entrepreneurship. 2022. Vol. 11, No. 1. Pp. 1–15. doi:10.1186/s13731-022-00214-7.Alharbi R.K., Zhang Y. Innovation orientation and organizational resilience among small and medium enterprises // Journal of Innovation and Entrepreneurship. 2022. Vol. 11, No. 1. Pp. 1–15. doi:10.1186/s13731-022-00214-7.Civelek M., Ključnikov A., Folvarčná A. The impact of innovation practices on SME competitiveness in Central Europe // Oeconomia Copernicana. 2021. Vol. 12, No. 2. Pp. 395–425. doi:10.24136/oc.2021.014.Civelek M., Ključnikov A., Folvarčná A. The impact of innovation practices on SME competitiveness in Central Europe // Oeconomia Copernicana. 2021. Vol. 12, No. 2. Pp. 395–425. doi:10.24136/oc.2021.014.Nguyen T.H., Tran Q.P., Le M.T. Digital innovation and SME performance in Vietnam // Asian Journal of Economics, Business and Accounting. 2022. Vol. 22, No. 11. Pp. 45–58. doi:10.9734/ajeba/2022/v22i1130601.Nguyen T.H., Tran Q.P., Le M.T. Digital innovation and SME performance in Vietnam // Asian Journal of Economics, Business and Accounting. 2022. Vol. 22, No. 11. Pp. 45–58. doi:10.9734/ajeba/2022/v22i1130601.Rahman N.A., Ismail F., Ahmad S.Z. Entrepreneurial creativity and sustainability of SMEs in Malaysia // Journal of Asian Finance, Economics and Business. 2021. Vol. 8, No. 3. Pp. 987–996. doi:10.13106/jafeb.2021.vol8.no3.0987.Rahman N.A., Ismail F., Ahmad S.Z. Entrepreneurial creativity and sustainability of SMEs in Malaysia // Journal of Asian Finance, Economics and Business. 2021. Vol. 8, No. 3. Pp. 987–996. doi:10.13106/jafeb.2021.vol8.no3.0987.The impact of creativity and innovation on entrepreneurship development: evidence from Nigeria / N.O. Juliana, H.J. Hui, M. Clement [et al.] // Open Journal of Business and Management. 2021. Vol. 9, No. 4. Pp. 1743–1770. doi:10.4236/ojbm.2021.94095.The impact of creativity and innovation on entrepreneurship development: evidence from Nigeria / N.O. Juliana, H.J. Hui, M. Clement [et al.] // Open Journal of Business and Management. 2021. Vol. 9, No. 4. Pp. 1743–1770. doi:10.4236/ojbm.2021.94095.Adebayo O., Kavoossi M. Innovation capability and SME performance in emerging African economies // African Journal of Business Management. 2022. Vol. 16, No. 4. Pp. 112–126. doi:10.5897/AJBM2022.9456.Adebayo O., Kavoossi M. Innovation capability and SME performance in emerging African economies // African Journal of Business Management. 2022. Vol. 16, No. 4. Pp. 112–126. doi:10.5897/AJBM2022.9456.Singh R., Babatunde A.A. Creativity, innovation and SME growth: a comparative study of India and South Africa // International Journal of Entrepreneurship and Small Business. 2023. Vol. 49, No. 2. Pp. 210–228. doi:10.1504/IJESB.2023.129874.Singh R., Babatunde A.A. Creativity, innovation and SME growth: a comparative study of India and South Africa // International Journal of Entrepreneurship and Small Business. 2023. Vol. 49, No. 2. Pp. 210–228. doi:10.1504/IJESB.2023.129874.Teece D.J., Pisano G., Shuen A. Dynamic capabilities and strategic management // Strategic Management Journal. 1997. No. 18 (7). Pp. 509–533. doi:10.1002/(SICI)1097-0266(199708)18:7<509::AIDSMJ882>3.0.CO;2-Z.Teece D.J., Pisano G., Shuen A. Dynamic capabilities and strategic management // Strategic Management Journal. 1997. No. 18 (7). Pp. 509–533. doi:10.1002/(SICI)1097-0266(199708)18:7<509::AIDSMJ882>3.0.CO;2-Z.Barney J. Firm resources and sustained competitive advantage // Journal of Management. 1991. No. 17 (1). Pp.99–120. doi:10.1177/014920639101700108.Barney J. Firm resources and sustained competitive advantage // Journal of Management. 1991. No. 17 (1). Pp.99–120. doi:10.1177/014920639101700108.Danhof C.H. Observation of entrepreneurship in agriculture. Cambridge, MA : Harvard University Press, 2019.Danhof C.H. Observation of entrepreneurship in agriculture. Cambridge, MA : Harvard University Press, 2019.Prasetyo Y., Rahmawati D., Nugroho A. Creative product innovation and customer retention among SMEs in Indonesia // International Journal of Professional Business Review. 2023. Vol. 8, No. 5. Pp. 1–14. doi:10.26668/businessreview/2023.v8i5.1542.Prasetyo Y., Rahmawati D., Nugroho A. Creative product innovation and customer retention among SMEs in Indonesia // International Journal of Professional Business Review. 2023. Vol. 8, No. 5. Pp. 1–14. doi:10.26668/businessreview/2023.v8i5.1542.Cohen, J. Statistical power analysis for the behavioral sciences. 2nd ed. New York : Routledge, 1988. 567 p. doi:10.4324/9780203771587.Cohen, J. Statistical power analysis for the behavioral sciences. 2nd ed. New York : Routledge, 1988. 567 p. doi:10.4324/9780203771587.When to use and how to report the results of PLS-SEM / J.F. Hair, J.J. Risher, M. Sarstedt, C.M. Ringle // European Business Review. 2019. No. 31 (1). Pp. 2–24. doi:10.1108/EBR-11-2018-0203.When to use and how to report the results of PLS-SEM / J.F. Hair, J.J. Risher, M. Sarstedt, C.M. Ringle // European Business Review. 2019. No. 31 (1). Pp. 2–24. doi:10.1108/EBR-11-2018-0203.Ye J., Kulathunga K.M.M.C.B. How does financial literacy affect SME performance? The mediating role of financial risk attitude and entrepreneurial sustainability // Frontiers in Psychology. 2019. No. 10. Article 2065. doi:10.3389/fpsyg.2019.02065.Ye J., Kulathunga K.M.M.C.B. How does financial literacy affect SME performance? The mediating role of financial risk attitude and entrepreneurial sustainability // Frontiers in Psychology. 2019. No. 10. Article 2065. doi:10.3389/fpsyg.2019.02065.Ozili P.K. The acceptable R-square in empirical modelling for social science research // Munich Personal RePEc Archive (MPRA). 2022. Paper No. 115769. URL: https://mpra.ub.uni-muenchen.de/115769/ (date of access: 22.02.2026).Ozili P.K. The acceptable R-square in empirical modelling for social science research // Munich Personal RePEc Archive (MPRA). 2022. Paper No. 115769. URL: https://mpra.ub.uni-muenchen.de/115769/ (date of access: 22.02.2026).Al-Qahtani M.R., Al-Gamdi S.A., Ahmad A. Entrepreneurial orientation and SME growth in volatile environments: The role of internal capabilities // Journal of Innovation and Entrepreneurship. 2022. No. 11 (1). Article 34. doi:10.1186/s13731-022-00227-3.Al-Qahtani M.R., Al-Gamdi S.A., Ahmad A. Entrepreneurial orientation and SME growth in volatile environments: The role of internal capabilities // Journal of Innovation and Entrepreneurship. 2022. No. 11 (1). Article 34. doi:10.1186/s13731-022-00227-3.Predictive model assessment in PLS-SEM and regression analyses / G. Shmueli, M. Sarstedt, J.F. Hair [eta al.] // Journal of Business Research. 2019. No. 101. Pp. 507–519. doi:10.1016/j.jbusres.2019.04.048.Predictive model assessment in PLS-SEM and regression analyses / G. Shmueli, M. Sarstedt, J.F. Hair [eta al.] // Journal of Business Research. 2019. No. 101. Pp. 507–519. doi:10.1016/j.jbusres.2019.04.048.Chicco D., Warrens M.J., Jurman G. The coefficient of determination R-squared is more informative than SMAPE, MAE, MAPE, and RMSE in regression analysis evaluation // PeerJ Computer Science. 2021. No. 7. doi:10.7717/peerj-cs.623.Chicco D., Warrens M.J., Jurman G. The coefficient of determination R-squared is more informative than SMAPE, MAE, MAPE, and RMSE in regression analysis evaluation // PeerJ Computer Science. 2021. No. 7. doi:10.7717/peerj-cs.623.

The authors declare that there are no conflicts of interest present.