sseuВестник Самарского государственного экономического университетаVestnik of Samara State University of Economics1993-0453Самарский государственный экономический университет10.46554/1993-0453-2023-12-230-60-75sseu-309Research ArticleМЕНЕДЖМЕНТ И УПРАВЛЕНИЕ БИЗНЕСОМMANAGEMENT AND BUSINESS MANAGEMENTШеринг-экономика как драйвер развития социального предпринимательстваSharing economy as a driver for the social entrepreneurship developmentВеретенниковаА. Ю.VeretennikovaA. Y.

Веретенникова А. Ю. – кандидат экономических наук, старший научный сотрудник

Екатеринбург

Veretennikova A. Y. – Candidate of Economic Sciences, Senior Researcher

Ekaterinburg

vay_uiec@mail.ruКозинскаяК. М.KozinskayaK. M.

Козинская К. М. – кандидат экономических наук, исследователь

Екатеринбург

Kozinskaya K. M. – Candidate of Economic Sciences, Researcher

Ekaterinburg

ksush1@yandex.ruИнститут экономики Уральского отделения РАНРоссияInstitute of Economics, Ural Branch of the Russian Academy of SciencesRussian Federation2023071220250126075Copyright © Веретенникова А.Ю., Козинская К.М., 20252025Веретенникова А.Ю., Козинская К.М.Veretennikova A.Y., Kozinskaya K.M.This work is licensed under a Creative Commons Attribution 4.0 License.https://vestnik.sseu.ru/jour/article/view/309

Шеринг-экономика и социальное предпринимательство представляются новыми и эффективными моделями социально-экономического развития, основанными на более рациональном использовании ресурсов. Целью данного исследования является обоснование применения потенциала шеринг-экономики в социальном предпринимательстве. На основе анализа научных источников показано, что точкой совместного развития шеринг-экономики и социального предпринимательства выступает устойчивое развитие. На базе анализа кейс-стади представлен опыт применения инструментов шеринг-экономики на каждом из этапов реализации социального предпринимательства. В ходе анализа представлены цифровые платформы и проекты, которые могут быть использованы для привлечения ресурсов, совместного производства или оказания услуг, а также реализации товаров. В ходе обсуждения описаны ключевые аспекты формирования цифровой экосистемы социальных товаров и услуг, а также обозначена необходимость гибкой и быстро адаптируемой институциональной среды. Практическая значимость полученных результатов состоит в возможности их применения для развития социальной среды и создания условий для развития цифровой инклюзивной среды.

Sharing economies and social entrepreneurship appear to be new and effective models of socio-economic development based on a more rational use of resources. The purpose of this study is to substantiate the application of the potential of the sharing economy in social entrepreneurship. Based on the analysis of scientific sources, it is shown that the point of joint development of the sharing economy and social entrepreneurship is sustainable development. Based on a case study analysis, the experience of using sharing economy tools at the each stage of the implementation of social entrepreneurship is presented. The analysis presents digital platforms and projects that can be used for attracting resources, joint production, as well as the sale of goods. During the discussion, key aspects of the formation of a digital ecosystem of social goods and services are described, and the need for a flexible and quickly adaptable institutional environment is outlined. The practical significance of the results obtained lies in the possibility of applying the presented results for the social environment development and creating conditions for the creating digital inclusive environment.

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The authors declare that there are no conflicts of interest present.