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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">sseu</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник Самарского государственного экономического университета</journal-title><trans-title-group xml:lang="en"><trans-title>Vestnik of Samara State University of Economics</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1993-0453</issn><publisher><publisher-name>Самарский государственный экономический университет</publisher-name></publisher></journal-meta><article-meta><article-id custom-type="elpub" pub-id-type="custom">sseu-3</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЭКОНОМИЧЕСКАЯ ТЕОРИЯ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>ECONOMIC THEORY</subject></subj-group></article-categories><title-group><article-title>Механизмы экономического поведения фирм в условиях формирования  институтов цифровой экономики</article-title><trans-title-group xml:lang="en"><trans-title>Mechanisms of economic behavior of firms in the context of the formation  of digital economy institutions</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Алборов</surname><given-names>Я. З.</given-names></name><name name-style="western" xml:lang="en"><surname>Alborov</surname><given-names>Ya. Z.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Ясон Зурабович Алборов - аспирант Тольяттинского государственного университета</p><p>Тольятти</p></bio><bio xml:lang="en"><p>Yason Z. Alborov – postgraduate student  </p><p>Togliatti</p></bio><email xlink:type="simple">yasikalborov@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Тольяттинский государственный университет</institution></aff><aff xml:lang="en"><institution>Togliatti State University</institution></aff></aff-alternatives><pub-date pub-type="collection"><year>2025</year></pub-date><pub-date pub-type="epub"><day>01</day><month>12</month><year>2025</year></pub-date><volume>0</volume><issue>4</issue><elocation-id>9–16</elocation-id><permissions><copyright-statement>Copyright &amp;#x00A9; Алборов Я.З., 2025</copyright-statement><copyright-year>2025</copyright-year><copyright-holder xml:lang="ru">Алборов Я.З.</copyright-holder><copyright-holder xml:lang="en">Alborov Y.Z.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://vestnik.sseu.ru/jour/article/view/3">https://vestnik.sseu.ru/jour/article/view/3</self-uri><abstract><p>В статье исследованы механизмы экономического поведения фирм в условиях формирования институтов цифровой экономики. Предлагается и обосновывается организационно-экономический механизм цифрового процентного своп-контрактинга высокотехнологичных компаний под частичные государственные гарантии, позволяющий такого рода субъектам хозяйствования получить кредитные ресурсы у интернет-банков по выгодным процентным ставкам (ниже тех, которые они могли бы получить на общих основаниях, без применения данного механизма) для реализации инновационных проектов и программ. </p></abstract><trans-abstract xml:lang="en"><p>The article invesigates mechanisms of economic behavior of firms in the context of the formation of digital economy institutions. An organizational and economic mechanism for digital interest rate swap contracting of high-tech companies under partial state guarantees is proposed and substantiated, allowing such business entities to obtain credit resources from Internet banks at favorable interest rates (lower than those they could receive on a general basis, without using this mechanism) for the implementation of innovative projects and programs. </p></trans-abstract><kwd-group xml:lang="ru"><kwd>поведение фирм</kwd><kwd>маркетинг</kwd><kwd>цифровая экономика</kwd><kwd>совместное потребление</kwd><kwd>иррациональность</kwd></kwd-group><kwd-group xml:lang="en"><kwd>firm behavior</kwd><kwd>marketing</kwd><kwd>digital economy</kwd><kwd>shared consumption</kwd><kwd>irrationality</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Креативная экономика : учеб. пособие / О.Е. Рязанова, Л.С. Леонтьева, Л.Н. 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