In modern conditions, when the domestic economy is aimed at digitally reorienting of the main production and management processes, digitalization technologies are becoming increasingly relevant in various areas of business functioning and, in particular, in the HR sphere. Every year, the personnel of a modern enterprise becomes its main asset, more and more attention is paid to HR management and its individual components. The article is devoted to the consideration of the process of using digitalization technologies as a promising way to improve the recruitment system. The key directions of digital reorientation of recruiting processes are considered both in general and in the context of individual functions of candidate selection management. During the research, the most popular digital selection technologies at the current stage of development were identified. The analysis of the effectiveness and advantages of the introduction of a digital recruiting system into the real practice of the largest industrial enterprise in the region, as well as the most significant benefits from digitalization of the recruitment process are identified.