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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">sseu</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник Самарского государственного экономического университета</journal-title><trans-title-group xml:lang="en"><trans-title>Vestnik of Samara State University of Economics</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1993-0453</issn><publisher><publisher-name>Самарский государственный экономический университет</publisher-name></publisher></journal-meta><article-meta><article-id custom-type="elpub" pub-id-type="custom">sseu-218</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЭКОНОМИЧЕСКАЯ ТЕОРИЯ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>ECONOMIC THEORY</subject></subj-group></article-categories><title-group><article-title>Подходы к обоснованию поведенческих профилей россиян на основе оценки уровня финансовой грамотности и пользования цифровым финтехом</article-title><trans-title-group xml:lang="en"><trans-title>Approaches to justification of behavioral profiles of Russians based on assessing the level of financial literacy and use of digital fintech</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Разумовская</surname><given-names>Е. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Razumovskaya</surname><given-names>E. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Елена Александровна Разумовская - доктор экономических наук, доцент, профессор кафедры финансов, денежного обращения и кредита</p><p>Екатеринбург </p></bio><bio xml:lang="en"><p>Elena A. Razumovskaya - Doctor of Economics, Associate Professor, Professor of the Department of Finance, Money Circulation and Credit</p><p>Yekaterinburg </p></bio><email xlink:type="simple">rasumovskaya.pochta@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Разумовский</surname><given-names>Д. Ю.</given-names></name><name name-style="western" xml:lang="en"><surname>Razumovskiy</surname><given-names>D. Yu.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Денис Юрьевич Разумовский - кандидат экономических наук, доцент кафедры финансов, денежного обращения и кредита</p><p>Екатеринбург </p></bio><bio xml:lang="en"><p>Denis Yu. Razumovskiy - Candidate of Economic Sciences, Associate Professor of the Department of Finance, Money Circulation and Credit</p><p>Yekaterinburg </p></bio><email xlink:type="simple">jobs.mail35@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Уральский федеральный университет имени первого Президента России Б.Н. Ельцина<country>Россия</country></aff><aff xml:lang="en">Ural Federal University named after the First President of Russia B.N. Yeltsin<country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2024</year></pub-date><pub-date pub-type="epub"><day>08</day><month>12</month><year>2025</year></pub-date><volume>1</volume><issue>5</issue><fpage>18</fpage><lpage>28</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Разумовская Е.А., Разумовский Д.Ю., 2025</copyright-statement><copyright-year>2025</copyright-year><copyright-holder xml:lang="ru">Разумовская Е.А., Разумовский Д.Ю.</copyright-holder><copyright-holder xml:lang="en">Razumovskaya E.A., Razumovskiy D.Y.</copyright-holder><license license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://vestnik.sseu.ru/jour/article/view/218">https://vestnik.sseu.ru/jour/article/view/218</self-uri><abstract><p>Продолжительная пандемия, пошедшая на спад в начале 2022 г., и обострившаяся в то же время геополитическая ситуация, повлекшая беспрецедентные до тех пор санкции, оказали значительное влияние на все сферы жизни россиян, в первую очередь на финансовую. Вынужденные ограничения в связи с пандемией обусловили рост активности дистанционного пользования цифровыми финансовыми сервисами. Снижение эпидемиологической опасности и постепенная нормализация ситуации были прерваны ограничениями операций на финансовом рынке, что не привело, однако, к существенному оттоку дистанционных пользователей цифровых платформ в офлайн-формат. Удобство и безопасность цифрового финтеха как системы инструментов для транзакций и управления финансовыми ресурсами стали очевидными даже скептически настроенным поначалу пользователям. Это означает, что вслед за расширением спектра цифровых финансовых активов, продуктов и услуг можно уверенно прогнозировать риски нерационального поведения населения. Еще одним следствием данного процесса будет нарастающий интерес мошенников, которые традиционно хорошо ориентируются в актуальной повестке и изобретают действенные схемы обмана.Информационную базу исследования составили полевые опросы, проводимые авторами в составе исследовательской группы по гранту Министерства финансов Свердловской области по оценке уровня финансовой грамотности населения, и результаты исследований авторов по открытым данным 2019– 2023 гг.</p></abstract><trans-abstract xml:lang="en"><p>The prolonged pandemic, which began to decline in early 2022, and the geopolitical situation that escalated at the same time, which led to unprecedented sanctions until then, had a significant impact on all spheres of life of Russians, primarily financial one. Forced restrictions due to the pandemic have led to an increase in the activity of remote use of digital financial services. The reduction of epidemiological danger and the gradual normalization of the situation were interrupted by restrictions on operations in the financial market, which, however, did not lead to a significant outflow of remote users of digital platforms to the offline format. The convenience and security of digital fintech as a system of tools for transactions and financial resource management have become apparent even to initially skeptical users. This means that following the expansion of the range of digital financial assets, products and services, it is possible to confidently predict the risks of irrational behavior of the population. Another consequence of this process will be the growing interest of scammers, who are traditionally well-versed in the current agenda and invent effective schemes of deception.The information base of the study was made up of field surveys conducted by the authors as part of a research group under a grant from the Ministry of Finance of the Sverdlovsk Region to assess the level of financial literacy of the population, and the results of the authors' research on open data 2019–2023. </p></trans-abstract><kwd-group xml:lang="ru"><kwd>финансовые сервисы и технологии</kwd><kwd>финтех</kwd><kwd>финансовое поведение населения</kwd><kwd>потребительское поведение населения</kwd><kwd>финансовая грамотность</kwd></kwd-group><kwd-group xml:lang="en"><kwd>financial services and technologies</kwd><kwd>fintech</kwd><kwd>financial behavior of the population</kwd><kwd>consumer behavior of the population</kwd><kwd>financial literacy</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Разумовская Е.А., Разумовский Д.Ю. 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