Global and Russian e-commerce markets: current trends and development prospects
Abstract In the conditions of modern realities, e-commerce is actively used in the supply and marketing activities of medium and large corporate structures, and also serves as a convenient and affordable tool for retail trade, whose customers are individuals. The obvious differences between e-commerce and traditional trade transactions, manifested in mobility, accessibility and efficiency, affect the steady growth of this trading method. Thanks to artificial intelligence, e-commerce demonstrates intensive development in social networks based on dynamic pricing, automation and personalization of sales.
Keywords: telecommunications, internet, electronic business, trade, trading platforms, digitalization, e-commerce, marketplaces, artificial intelligence, chatbots, website, application, social network.
Highlights:
♦ based on the analytical review, trends in sales growth through e-commerce and an increase in its share in international business have been identified;
♦ the number of Internet users during the observation period is rapidly growing: the leaders of e-commerce in the international market are China, Great Britain and South Korea; Russia ranks 14th in e-commerce;
♦ the main trends in the growth of e-commerce are recorded in social networks, and thanks to the artificial intelligence of the substitute seller-consultant, buyer behavior is modeled, while dynamic pricing attracts and secures buyers on marketplaces; together, this set of measures contributes to maximizing the profits of e-commerce participants.
Anna G. Grigoryan, Ekaterina V. Pustynnikova, Adelia N. Shaidullova - Ulyanovsk State University, Ulyanovsk, Russia