Transition to a tourism innovative model: smart tourism
Abstract. For several years, tourism has undergone continuous growth. Its intense diversification makes it an increasingly globalized, competitive sector with a constant need for innovations. Innovations in the tourism sector are associated with the application of information and communication technologies (hereinafter referred to as ICT), which has changed the way the industry works. Smartphone, touch devices, cellular and the Internet of Things (hereinafter referred to as IoT) are the latest technologies that provide location-based services. The purpose of this article is to provide insight into the current understanding of what smart tourism is. A smart city is becoming a city that uses the power of technology to optimize the sustainability and improve people`s lives. The authors consider six areas of smart tourism: smart tourists, smart residents, smart mobility, smart governance, smart economy and smart sustainability.
Keywords: smart tourism, consumers, applications, components of smart tourism, technologies
Highlights:
♦ the components of "smart" tourist destinations and levels of intelligent technologies are considered;
♦ 6 areas of "smart" tourism have been identified: "smart" tourists, "smart" residents, "smart" mobility, "smart" management, "smart" economy and "smart" sustainability;
♦ the changing paradigm of "smart" tourism is shown;
♦ examples of applications of "smart" tourist destinations are given (Smart Tourism Taiwan, Amsterdam ArenA, Sunmoon Lake, AudioNear, Mekomi, Alternative, Tellavista, Casa Versa, MyleFlyTM, Tel Aviv Municipality).
Anastasya G. Sarafanova, Alexander A. Sarafanov - Lomonosov Moscow State University, Moscow, Russia