The impact of global digitalization on intra-organizational changes in the company


Svistunov V.M., Lobachev V.V.

Abstract. The purpose of this article is a meaningful analysis of current features and trends of the global and domestic labor markets in the conditions of the total digitalization, intra-organizational changes that are a reaction of a company management to the processes of digitalization. The processes of active development and large-scale application of digital technologies today are a global trend for almost all countries of the world. At the same time, according to the expert opinion, serious technological and economic development based on the digitalization processes cannot but have a significant impact on the structural changes taking place both in the global and national labor markets and at individual companies. Thus, according to the authors, the widespread use of digital technologies creates conditions for the transition of the company management from a reactive model to a proactive management model when performing their managerial functions. No less important is another trend noted by a significant number of management personnel of modern companies in the processes of assessing the quality of their work - the absence or serious decrease in the level of their creativity, which significantly affects the content and attractiveness of the labor process. Therefore, at companies, where the level of digitalization of business processes is quite high, many employees feel a decrease in their satisfaction with the professional activities. The authors conclude that the elimination of negative consequences of digitalization is possible when the company`s management is ready and able to plan and successfully implement a set of effective measures. Keywords: IT specialist, management model, profession, employee, labor market, labor content, trend, employment, digital technologies Highlights: ♦ the results of the analysis of modern features and key prospects of the professional world and domestic labor markets in the conditions of the total digitalization are presented; ♦ the need to apply to the content of work, in conditions of large-scale introduction of digital technologies, strict regulation based on the principles and protocols of automation, is increasingly becoming not only the cause of a negative tendency to reduce the motivation among staff, but also provokes the development of processes of both psychological and social alienation of employees of the company; ♦ given the current trends in the development of digitalization processes, it is important for the top management of companies to be not only ready, but also able to plan and successfully implement a set of effective measures aimed at eliminating the negative consequences of digitalization as soon as possible (reducing creativity, content and attractiveness of managerial work, as well as the satisfaction level of management personnel with the results of their professional activities, etc.).

Vasily M. Svistunov, Vitaly V. Lobachev - State University of Management, Moscow, Russia


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