CO-CONSUMPTION IN THE CONTEXT OF THE CORONAVIRUS PANDEMIC
The coronacrisis that hit the world economy affected the entire spectrum of economic activity, including those related to the implementation of sharing relations. As an important part of the latter, joint consumption is forced to change structurally, organizationally, and technologically in order to maintain the same growth dynamics in the new conditions. The purpose of this study was to reveal the content of the transformation of shared consumption under the influence of the coronavirus pandemic and its consequences. The research methodology is formed on the basis of generalization and systematization of conceptual approaches to the study of sharing relations in modern economic activity. The main result of the analysis of the consequences for shared consumption from the coronacrisis in the economy was the identification of the emerging threats and opportunities. In the context of the need to reflect the first and use the second, the ways of adapting existing practices of joint consumption to the conditions of the coronavirus pandemic are summarized.
Keywords: shared consumption, coronavirus pandemic, digitalization, sharing relationships, online platforms, social distancing.
Highlights:
♦ the ambiguity of the impact of the coronavirus pandemic on joint consumption is revealed;
♦ the changes in the practices of joint consumption caused by the coronacrisis are established;
♦ methods of adaptation of joint consumption to the conditions of the coronavirus pandemic are suggested.
Vyacheslav A. Perepelkin, Doctor of Economics, Associate Professor, Professor of the Department of World Economy of Samara State University of Economics.