COMPARATIVE INTERGENERATIONAL ANALYSIS OF THE POPULATION`S ATTITUDE TO ENVIRONMENTAL PROBLEMS AND IMPLEMENTATION OF CIRCULAR ECONOMY PRACTICES


Nikitina B.A.

The article deals with ideas changing on the possibilities of optimizing the environmental situation by including the modern population in some types of affordable environmentally friendly practices. According to the theories of modern culture sociologists, the place of universalist including ecological values in the worldview of later generations is increasing. It is indicated, in connection with which a hypothesis is developed about the difference between ecocultural attitudes of modern students and their parents. The presented results of an empirical sociological study focused on differences in awareness and behavior of different generations show their common and different characteristics. Keywords: environmental problems of modern world, sustainable development, circular economy, environmental actions, environmental problems, millennials and centenials generation, swap party, freemarket, readiness to participate in environmental events. Highligh ts: ♦ modern society has been searching for several decades for a theoretical concept that would allow organizing the life of the population in such a way as to minimize the negative impact on nature. The concept of "sustainable development" was developed in the concepts of environmental modernization and circular economy; ♦ individual ecologization of lifestyle is difficult to implement, but the Russian state does not yet create the conditions for this, so civil society invents innovative forms of eco-friendly behavior; ♦ the attitude to environmental problems among people of different generations is generally similar, but there are some differences related to the peculiarities of socialization; ♦ the frequency of participation of students and their parents in traditional types of environmental actions is generally similar, as well as the assessment of the effectiveness of these activities, but there are differences, probably due to differences in the organization of eco-activities in differ¬ent historical periods for different age groups; ♦ students` participation in innovative actions involving the implementation of the principles of circular economy is more expressed in the organizational mode, while parents` participation is more expressed in the donation mode. However, both generations are still not familiar with environmental innovations and are suspicious of them.

Bela A. Nikitina, Candidate of Sociology, Associate Professor at Samara State University of Economcs.


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