ANALYSIS OF THE COMPETITIVENESS OF RUSSIAN UNIVERSITIES BASED ON MONITORING DATA OF HIGHER EDUCATIONAL INSTITUTIONS’ ACTIVITY


Vybornova L.A., Butyrina Yu.S., Mikheeva E.A.

The transformation of the higher education system affects all areas of activity and levels of management of the educational organization and is aimed at increasing its competitiveness. The positions of the university are evaluated by a number of parameters, the composition and significance of which vary. There are various authoritative rating agencies based on their own methods representing the position of universities in the world, by region, subject area. However, these ratings do not take into account macro-environment factors that determine the organization’s position in the region. The study examines the Russian market of educational services and assesses the competitiveness of Russian universities using an integrated method based on statistical monitoring data on the monitoring of higher educational institutions of the Ministry of Education and Science of the Russian Federation. The calculation of competitiveness indicators was carried out considering the regional agenda and the significance of indicators for applicants of the current year. The conclusion is made about the competitiveness of regional universities competing for applicants who are ready to receive quality education under contracts of paid educational services. Keywords: competitiveness analysis, comprehensive method for assessing competitiveness, monitoring the performance of educational organizations, competitiveness of universities. Highlights: the downward trend in the number of universities and in the number of students enrolled in higher education continues; the patterns of the market and macro-environment factors testified to increased competition between higher educational institutions; to assess competitiveness, the authors selected universities that conduct engineering training, carry out their activities in various regions of Russia and are included in Consortium of Aerospace Universities of Russia; regional universities strengthen their competitive positions, reaching the highest values of quality parameters established by the Ministry of Education and Science of the Russian Federation and brought to regional normative indicators in the study, as well as choosing pricing strategies aimed at a rational consumer; the proposed model for assessing the competitiveness of educational organizations is applicable in the context of reducing control numbers for students who want to study and state funding for higher education programs for universities competing for applicants who are ready to receive quality education under contracts of paid educational services. In other words, price factors do not matter when choosing a university.

Lyubov A. Vybornova, Candidate of Economics, Associate Professor; Julia S. Butyrina, a post-graduate student; Ekaterina A. Mikheeva, a post-graduate student - Samara National Research University.


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