THE CONCEPTUAL APPROACH TO THE FORMATION OF INVESTMENT CLIMATE IN THE REGION
The urgency of the problem under research is due to the debatable nature of the categories “investment climate”, “investment attractiveness” and “in-vestment potential”. The author`s position on these debatable issues of the es-sential characteristics of the categories under consideration and the establish-ment of the relationship between them was substantiated. The purpose of the study is to formulate the author`s concept, revealing the essence of the catego-ries under consideration, and to form a system of private indicators of the re-gion`s investment attractiveness. The research methods are systematic and ana-lytical methods of quantitative and qualitative analysis. As a result, the dy-namics of investment indicators for the period from 2010 to 2016 were re-vealed. The importance of improving the investment climate and the region`s investment attractiveness in the formulation of the regional development strat-egy was determined. This makes it possible to ensure high rates of economic growth, the formation of a growing investment potential, an increase in com-petitiveness, the removal of social tensions and an increase in the standard of living of the population.
Keywords: investment process, investment activity, investment attrac-tiveness, investment climate.
Highlights:
the dynamics of the investment process indicators for the period 2010-2016 was analyzed;
the feasibility of applying marketing approaches for organizing the pro-duction and sale of selected products or product systems in selected market segments was identified and the need to substantiate the market concept of the region was established;
the essence and internal relations between the categories of “investment climate”, “investment attractiveness” and “investment potential” were substan-tiated;
the system of private indicators of investment attractiveness of the re-gion was formed;
the importance of improving the investment climate and investment at-tractiveness when developing a regional development strategy was determined.
Artem I. Krivtsov, Doctor of Economics, Professor; Olga F. Chistik, Doctor of Economics, Professor - Samara State University of Economics.