SOCIO-CULTURAL CAPITAL AS OBJECT OF SOCIAL RESPONSIBILITY OF ENTREPRENEURSHIP IN THE ECONOMICAL INNOVATIVE PROCESS
The influence of socio-cultural capital on entrepreneurship and innovation of the country’s economy is considered, which is especially relevant in the formation period of a post-industrial society, for which qualitative human capital and cohesion of society are needed. The destruction of the values and ideological landmarks of society is being investigated both after the October revolution of 1917 and in the 1990s, when a change in civilizational principles took place. The contribution of emigrant entrepreneurs to the social and cultural capital of countries, that granted them asylum, is shown. A comparison was made between the social, cultural and human capital of emigrants and residents of the USSR, as well as modern entrepreneurship. The lack of truth, irresponsibility and conflict characterize the modern Russian society, which led to the formation of a social model of social capital aimed at opposing social groups, when the entrepreneur ceased to feel his social responsibility and strive for progress.
Bulgakov’s economic philosophy is the methodological basis of this work, which makes it possible to trace the influence of moral, cultural motives on human behavior in the sphere of economy. The author analyzes the potential for improving the quality of human capital through innovative cultural opportunities and notes that culture should become a real factor of innovative development and help entrepreneurship and workers adapt to changes taking place, while innovative entrepreneurship, along with the state one, must contribute to the formation of a knowledge economy, and the cultural level of the population, improving its skills. The development model of a modern mixed economy must take into account national peculiarities, a changed reality and rely on high-quality human capital, which will create staff for innovative entrepreneurship, allow resolving conflicts through negotiations and lead to social stability.
Aleksey M. Balashov, Candidate of Economics, Associate Professor, Novosibirsk State Pedagogical University.