MAIN MARKET DEVELOPOMENT PERSPECTIVES OF ORGANIC FOOD PRODUCTS
The authors consider the theoretical and methodological development aspects of the organic food market. It is shown that at the moment the organic food market in Russia is represented by two main types of products: 1) produced in Russia; 2) and purchased from abroad. In terms of financial and economic crisis and the worsening situation of foreign policy for Russia, as never before, it is important to have food self-sufficiency in general and organic products in particular. It was revealed that, despite the opinion of certain researchers about the absence of the organic food which is made in Russia, at the moment this national market is formed and it is under active development. The authors have conducted the applied research: they have calculated the potential size of the organic food market using the example of the Ural Federal District and the method of calculation “bottom- up." It is shown that from 2016 to 2020 it is expected to face a growth of the regional market by at least 22%.
Keywords: food market, organic food market, market conditions, import substitution, Ural Federal District, Sverdlovsk region, potential size of the market, method of calculation "bottom - up".
Galina V. Astratova, Doctor of Economics, Candidate of technical Sciences, Professor, Head of Economics of Housing, Utilities and Energy Department. - Ural State University of Economics, Yekaterinburg; Alexander N. Semin, Doctor of Economics, Professor, corresponding member of the Academy of Agricultural Sciences, Director of the Institute of World Economy, Head of Strategic and Production Management Department. - Ural State Mining University, Yekaterinburg; Olga A. Ruschitskaya, Candidate of Economics, Associate Professor, Head of Management and Economics Department, director of the Institute of Economics, Finance and Management. - Ural State Agricultural University, Yekaterinburg.