BUSINESS IMAGE MANAGEMENT
The article illustrates the essence of business image as the most important intangible assets of the organization, and the necessity of the company`s business image management. The author represents his research attitude to the corporate image and business image in Russian companies.
Keywords: business reputation, image, intangible asset, reputational risks, stakeholders, business image management.
Nadezhda P. Kozlova, Candidate of Economics, Associate Professor. Financial University under the Government of the Russian Federation, Moscow.