FACTOR DEMAND ANALYSIS FOR CONSUMER GOODS MARKET
The investment potential of the region depends on a significant number of factors, but the most significant from the point of marketing is the purchasing power of the population, which determines the solvency of the entire region. This article analyzes the performance factors that shape the consumer demand in the regional market.
Keywords: region, consumer demand, consumer goods market, factors of investment attractiveness.
Julia P. Soboleva, Candidate of Economics, Associate Professor; Inna G. Parshutina, Doctor of Economics, Professor. - Orel State Institute of Economics and Trade ".