THEORETICAL APPROACHES TO MANAGING CHANGES IN THE SYSTEM OF HIGHER EDUCATION
The theoretical approaches to the problem of managing change in higher education are investigated in this article. The author substantiates the role of competent strategic management in a specific area of university management.
Keywords: change management, modernization of universities, strategic management, SWOT-analysis.
Ekaterina Y. Nikulina, post-graduate; Lidia P. Bazhutkina, Doctor of Economics, Professor. - Samara State University of Economics.