PUBLIC OPINION ABOUT RUSSIAN BANKS
The paper analyses the nature of interaction between the public and credit institutions in the preindex through public opinion. Development of public opinion against banks is considered as indicators of the bank’s reputation that can stimulate the activation of the population as to interact with the bank, and a crisis of confidence. This development and the nature of the investment behavior of the population are the reaction to the credit policy of banks, but they are also important to take into account the development of credit and financial policy of banks in the market of mass services.
Keywords: credit institutions, investments, prestige guarantee.
Franz E. Sheregi, candidate of Philosophy, Professor, National Research Nuclear University “MEPhl”.