FEATURES OF CORPORATE SALES AND SERVICE NETWORK OF AUTOMOBILE COMPANIES IN TERMS OF QUALITY MANAGEMENT
The paper reveals the importance of studying the problems of quality management at the stage of service support vehicles. The article analyzes and structures foreign and domestic authors’ approach to the definition of terms used in the car service from the perspective of quality management. The authors illustrate the signs of corporate service and reasonable copyright definition of “service-branded retail network of automobile companies.”
Keywords: car, service, car company, corporate service and sales network, management quality of cars.
Tatiana A. Salimova, Doctor of Economics, Professor, Dean of “Economics” Faculty, Head of “Quality Management” Department; Lyudmila A. Fedoskina, candidate of Economics. - Mordovia State University named after N.P. Ogarev, Saransk.