BUSINESS ECOLOGICAL RESPONSIBILITY AND COMPETITIVENESS: IS SYNERGETIC EFFECT POSSIBLE?


Saldaeva M.N.

The authors discuss the opportunities of achieving synergetic effect between socio-ecologic initiatives of business and competitive ability increase. Economic profits of production ecologization are provided. The article contains examples of ecological innovations implementation, which are effective from the point of competitive advantages. Keywords: corporate social responsibility, ecological responsibility of business, competitiveness, resource productivity, sustainable development.

Marina N. Saldaeva, a post-graduate student of Samara State Technical University.


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