FEATURES OF WELL-BALANCED SCORECARD DEVELOPMENT FOR A FOOTBALL CLUB
The article reflects special features of well-balanced scorecard development for a football club. The basics of balanced scorecard development in general as applied to specific business - football club are revealed. Special attention is paid to the analysis of financial and marketing projections being the key for the development of football club business.
Keywords: balanced scorecard, marketing projection, financial projection, football club, assessment,
cost management.
Pavel V. Samoylov, candidate of Economics, senior lecturer of Voronezh State University of Engineer ing Technology; Aleksandr P. Kardash, a post-graduate of Financial University under the Government of the Russian Federation.