EVALUATION OF SERVICE MARKET CAPACITY IN ELECTRIC POWER INDUSTRY
The article covers special features of market capacity evaluation in electric power industry service which is a vital task for modern electric power industry preconditioned by technological and economic specificity of the branch. There is considered a classification of the existing approaches to market capacity evaluation. There are suggested unique methods which allow to evaluate service market capacity with the help of accessible objective information and to take sensible managerial decisions based on this evaluation concerning service and electric repairing enterprises entering new markets.
Keywords: market, market capacity, market segment, electric power industry, energetic service, electric
reliability, quantitative evaluation of base market.
Mikhail V. Kozhevnikov, senior lecturer of Ural Federal University named after the first President of Russia B.N.Yeltsin, Ekaterinburg.