SALES SYSTEM DEVELOPMENT FACTORS EVALUATION FOR MANUFACTURING ENTERPRISE IN SCHOOL FURNITURE MARKET


Sosunova L.A., Zubov S.P.

The article reveals interconnection between the concepts ‘market capacity’ and ‘manufacturing enterprise sales potential’. There are provided calculation methods for school furniture market capacity. Evaluation trends and sales outlets development sphere selection for enterprises in office and school furniture market are covered. The group of factors for optimal sales agent definition is analyzed. Keywords: sales potential, market capacity, realization of output, sales outlet, logistics.

Lilyana A. Sosunova, Doctor of Economics, Professor, Head of Marketing and Logistics Department; Sergey P. Zubov, a post-graduate student. - Samara State University of Economics.


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