THEORETICAL APPROACHES TO COMPANY INNOVATION-INVESTMENT ACTIVITY
The article considers efficiency estimation principles of investment projects. Innovations are the basis of labor social division process and economic development accordingly, therefore innovativeness is not a new phenomenon in economy. Innovation process turned gradually from ‘point’ economic phenomenon into economic development dominant. Innovativeness has become a significant feature of developed economic systems, where active formation of a new economy - knowledge-driven economy has begun
Keywords: investments, investment activity, economic activity , innovation.
Mariya E. Konovalova, Doctor of Economics, Professor of Samara State University of Economics; Nataliya P. Milyutkina, a post-graduate student of Russian State Trade-Economic University (Samara branch).