MODERN TRENDS IN BANK CORPORATE CLIENT SALES MANAGEMENT


Voytkevich N.I., Motkova M.A.

The article covers the main trends of bank products sales channels and service development; there is proved the need of bank corporate clients segmentation on grounds of internet-banking use; the priority factors of structural changes in bank economic sector and the tendencies of banking service investment development are described. Keywords: remote service channel, bank corporate client segmentation, internet-banking, mobile banking, remote service.

Nataliya I. Voytkevich, Doctor of Economics, Professor; Mariya A. Motkova, a post-graduate student. - Samara State University of Economics


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