INNOVATIVE MANAGEMENT IN THE ENTERPRISE STRATEGIC MANAGEMENT SYSTEM
The role of innovation management and innovative activities in the enterprise strategic management system is defined. In the modern economics new products, innovative ideas and high technologies as well as the latest strategic managerial decisions help business to win competitive positions, to ensure its survival and financial stability. Besides the strategy and tactics of innovation production sector development establish new conditions for the organization and management activities maintenance.
Keywords: scientific technical policy, innovation, innovation management, innovation activity, change
manager.
Yulia V. Volkova, candidate of Economics, lecturer; Diana A. Chupakhina, Master’s Degree student; Denis V. Chupakhin, Master’s Degree student. - Samara State University of Economics.