MANAGEMENT STRATEGIES SYSTEMATIZATION OF RETAIL TRADE ORGANIZATION
The main trends of strategic management theory are discussed. The analysis is carried out and the systematization of management strategies for retail trade organization of household appliances and electronics is worked out.
Keywords: retail trade organization, analysis and systematization of management strategy, strategic
and operational solutions.
Yuliya O. Platonova, a post-graduate student; Lilyana A. Sosunova, Doctor of Economics, Professor, the Head of Marketing and Logistics Department. - Samara State University of Economics.