COMPETITIVE TACTICS MEDELING ON ENTERPRISES-PRODUCERS OF SPACE-ROCKET HARDWARE


Kirilina E.V., Ivanov D.Y.

The article deals with the competitiveness of industrial enterprises according to the qualitative index of reputation. The model, describing the objective function of an enterprise and investing a lot into its reputation, is considered in the article.

Elena V. Kirilina, a post-graduate student of Samara State Aerospace University. Dmitriy Y. Ivanov, PhD in Economics, associate professor at Samara State Aerospace University.


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