CONSUMER VALUE OF PRODUCTS AND BYER CONSUMER RENT VALUATION TECHNIQUE PERFECTION
The article deals with the existing approaches to consumer value investigation and consumer rent valuation. The adaptive methodology of consumer value analysis on the basis of the existing works is developed. The purpose of applying investigation techniques of consumer value of products consists in the management of the company processes perfection and increase of goods competitiveness on the market.
Alexander A. Galaktionov, a post-graduate student of the International Market Institute;