THE ROLE OF MARKETING IN THE PROCESS OF MANAGING SUBJECTS’ FINANCIAL AND ECONOMIC ACTIVITY RESULTS FORMATION
In article the influence of marketing activity on the process of forming the financial results of an enterprise activity is considered.
Irina V. Kotljarevskaya, Doctor of Economics, Professor of Ural Federal University named after the first President of Russia B.N.Yeltsin; Tatyana A. Berkutova, PhD in Economics, senior lecturer of Izhevsk State Technical University.