THE USE OF GENERAL METHOD IN CHOOSING THE RATIONAL INTERACTION VALUES IN MANAGING THE ENTERPRISE GOODWILL
The examined methods of managing the goodwill, the integral indices with the use of optimization procedure in the process of choosing management influence are considered in the article.
Oleg I. Kalinskiy, PhD in Economics, associate professor; Igor M. Rozhkov, Doctor of Technical Sciences, Professor; Vladimir A. Afanasyev, assistant; Maria A. Stepanova, postgraduate student; Maria V. Gorbatenko, student. National University of Science and Technology “Moscow Institute of Steel and Alloys”.