STRATEGIC MANAGEMENT TOOLS FOR DEVELOPING INTERNET MARKETING IN COMMERCIAL BANK
A tool complex for internet marketing strategic management was developed. The tool includes functional options for the analysis phase and identification of the objectives of internet strategy and the next phases of alternatives and choice formation, as well as short-time planning. The tool is to accumulate all information regarding the internet strategy and make all the conclusions, results and recommendations.
Andrey V. Ivanov, associate Professor of Povolzhsky University of Telecommunication and Informatics.