METHOD OF A COMPANY VALUE CHAIN TRANSFORMATION WITH THE PURPOSE OF INCREASING VALUE FOR CUSTOMERS


Koshin V.V.

In this article the author suggests the method of a company value chain transformation with the purpose of increasing the value for customers. This method considers the changes in customer perception of value. The method is based on the analysis of customer expectations from each stage of customer-company interaction.

Vitaly V. Koshin, assistant of Penza State University


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