PLANNING BUSINESS PROCESS OF INTERNATIONAL EXHIBITION ACTIVITY IN FACTORY UNITS
In the article the issues concerning the disclosure of theoretical and methodical basis of business process of international exhibition activity in the factory units are examined; classification of industrial exhibitions and their criteria are assumed. Time-limit, which permits Russian factory units to implement effective international and export marketing activities, is also viewed.
Òatiana .À. Chertykovzeva, posttgraduate student of Samara State University of Economics; Elena V. Volkodavova, Doctor of Economics, Professor of Samara State University of Economics.