THE PERSON AS THE CENTRAL PART OF MARKETING ACTIVITY ON A MULTILEVEL LABOUR MARKET


Golovchanskaya E.E., Ivanuyk I.A.

Functioning marketing on a multilevel labour market is considered. Marketing is a coordinating element of interaction of subjects and objects of the given market, promoting an effective utilization, formation and development of abilities to work. It is drawn a conclusion that irrespective of a level of the appendix of marketing the central subject of a labour market is the person. Being the material carrier of abilities to work, the person uses them during the labour activity, satisfying both needs of the employer, and need for self-realization and self-improvement


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