INNOVATIVE MARKETING AS THE MODERN APPROACH TO MANAGEMENT OF THE LABOUR MARKET
The basic problems at management of the labour market as a global macroeconomic category of modern economy are considered in this article. The special attention is given to the Russian labour market as a specific object of management. The basic marketing approaches to management of the labour market for today’s time and their peculiarities are explained in this article. Authors give the principal reasons that prove impossibility of using the traditional methods at management of the labour market currently. The decision of this problem is explained by introduction of principles of innovative marketing. Authors analyze perspectives of practical usage this method and results that can be received at the realization of principles at innovative marketing.